The City of Buenos Aires took over the roads to the stadiums — in 11 markets across the United States, Canada and Mexico.
Put Buenos Aires in front of international travellers, at the exact moment the world was looking at North America.
Buy the World Cup host cities — the highways into the stadiums, the downtown streets, the malls between matches.
Three countries, one team. Planned, booked and reported through a single point of contact.
A digital billboard on Route 3, on the direct route into the stadium that hosted the final — plus two more faces on Route 3 West and Astoria Boulevard.
A digital face on the avenue leading to the stadium that hosted the opening match, inside a nine-screen block across Mexico City and Monterrey.
Every image below is a real placement photographed in market.
Large-format digital faces on the interstates and arterials feeding the host stadiums — I-75, I-76, I-95, I-70, the 710 Freeway, Route 3, HWY 407 and King George Boulevard.
An eight-unit circuit of interactive touch-screen kiosks in downtown San Francisco, at pedestrian eye level where visitors walk between venues.
Strategic mall coverage in Guadalajara, reaching audiences during the long daytime hours between matches.
Multi-country planning, booking and reporting — through a single point of contact.
